Corporate Flag Design

Colours and Layout

For maximum recognition at a distance, externally the best design are the simplest, making use of bold contrasting colours to attract the human eye Use of company logos, incorporated in a flag design, offer a most cost effective way of increasing general public awareness of a particular organisation. Lettering detracts from the visual impact and should be avoided or at best kept to a minimum.

Varying in shades of colour should be avoided as these are unrecognisable when a flag is flying.

Choosing the size of flag

1.      The size of flag is measured by its length or fly, and this is given in yards (or metric). The shorter breadth is known as its hoist. Approximate size is determined by flying height and the simple rule generally followed is 1 yard of flag for every 10 feet of flagstaff (proportions of 3:10). Therefore, a 40 foot flagstaff would require a 4 yard flag, a 10 metre flagstaff a 3 metre flag.

2.      Different considerations apply when the flag is flying from a flagstaff on top of a building. Here choice should be based on overall proportions to ensure that the size will appear correctly when flying. 1 square foot of flag per linear foot of height (1 square metre per linear metre of height) is usually appropriate in this situation.

Choosing the proportions of flag

3.      National flags vary in their proportions with the most common being 3:2 and 2:1. In the UK 2:1 is the proportion generally adopted. This will vary according to the shape and size of a logo.

4.      Our expert designers can advise on and carry out all design layout incorporating - wherever possible and appropriate - corporate colours, motifs and club designs and insignia to their best advantage. We will also advise on the most suitable type of flag for your own situation - this includes size, proportion, method of manufacture such as printing or sewing, and whether it should be single or double thickness.